Saturday, June 27, 2009

Does SurePay Barbados’ Web Page Really Have A Defunct Outlet Listed?

Location: Barbados
Afflicted Site:
Affliction: Outlet location information is out of date.
Type of Business:
Electronic bill payment services via
multiple small outlets located in malls and supermarkets.

Company Tagline: The convenient way to pay.

On the afternoon of Saturday, June 27th, 2009, it was discovered that SurePay Barbados, did not have an up-to-date listing of its outlet locations on its corporate website. SurePay is a division of the Information and Communications Technology (ICT) company ILLUMINAT ( and member of the Neal & Massy Group.

Any customers checking the trusty WorldWide Web (WWW) to find a suitable outlet location should cross check that information; in order to avoid any extra searching, extra commuting or wastage of time and other resources.

The Merchandise King, Spooners Hill location listed on the page was reportedly closed for several months, to approximately one year.

The accuracy of other listed locations was not checked. This is clearly an exercise for Illuminat's employees. Following that exercise, they can try accessing the user interface (UI) to their website’s content management system (CMS) to update the identified web page, or otherwise find a webmaster.

Corporate reality and corporate web presence should not become unsynchronized by a period of months. The Web is a dynamic medium. The corporate web presence should always contain relevant and accurate contact information – covering electronic, telephony, mailing and geographic contact - at the very least. It may not be difficult to imagine a listing of outlet locations and contact information in the annually published telephone directory being a few months out of date, however excusing a similar occurrence on the Web is more difficult.

All information provided in this document is "as is", with no specific warranties, expressed or implied as to applicability or accuracy.
All trademarks, trade names and registered trademarks are the property of their respective holders.

AUTHOR'S COMMENT: On Mon, Jun 29, 2009 at 12:24 PM SurePay responded to state that the site was updated.

Certainly cursory examination shows a few other things changing under the St. Michael outlet information other than the defunct outlet I mentioned.

The One Accord Plaza location has changed from Push Shoes to Insurance Sales & Services and the contact numbers on opening hours are different. It appears another outlet in Rock Dundo was added.

Good work Illuminat / SurePay! Thanks for being responsive. Try not to let the site age so much next time.